Miami: When in Doubt, Re-Brand

Tomorrow's Super Bowl in South Florida will bring the same stadium spruce-ups that we've seen in years past. But one thing that's atypical is the fact that this year's Super Bowl actually brings a new name to its host stadium. So start getting used to the awkward, yet geographically-appropriate moniker of Sun Life Stadium. Or better yet, don't get used to it, because odds are that the joint will have a new name by sunrise. This is the mind-boggling seventh name in the 23-year history of the stadium, making it the Sean Combs of sports structures. Herewith, an abbreviated naming history of... that big bowl in Miami Gardens:

1987- 1996: Joe Robbie Stadium. Named after the Dolphins' original owner.
1996: Pro Player Park. No amateurs allowed!
1996 - 2005: Pro Player Stadium. Was the triple alliteration too much?
2005 - 2006: Dolphins Stadium. No repect for the Marlins!
2006 - 2009: Dolphin Stadium. The definition of nitpicky copy-editing.
2009: Land Shark Stadium. Little lager firm, big-time naming contract. An 8-month contract.
2010: Sun Life Stadium. They're a financial firm. Cliche.

So how to solve the idenity issues plaguing this poor stadium? Go back to basics and re-christen it as Joe Robbie Stadium. Why not honor the man who founded the first pro sports team in the state and built the darn thing in the first place? It makes too much sense to actually happen.